Bas Bakker

Bas Bakker is a seasoned marketing professional with over 20 years of experience, currently serving as the Managing Editor and Senior Marketing & Content Program Manager for Alexa Netherlands at Amazon. Previously, they held the position of Head of Brand & Content at Coöperatie VGZ, where they revitalized brand positioning and implemented an effective omni-channel content strategy. Their extensive career includes roles at The HEINEKEN Company, where they managed global marketing strategies and significantly boosted brand performance in various markets. Bakker also has experience in market research and consultancy with notable companies, including KLM and Heineken International. They hold a Master’s degree in Economic Psychology from Tilburg University, along with additional qualifications in business and brand management.