Bianca Serra

Bianca Serra is a seasoned professional with over 20 years of experience in content strategy across linear and non-linear platforms. Bianca has held key leadership positions, including Head of Content and Programming at Rede Telecine and currently serves as Programming Strategy Senior Manager for Prime Video in Latam, CA, and AU. With a strong focus on data-driven results, Bianca has successfully managed content strategies and acquisitions, contributing to significant subscriber growth and increased viewership. Bianca possesses extensive experience in international markets and festivals, enhancing her expertise in the media landscape. Bianca holds an MBA in Business Administration and Marketing from Pontifícia Universidade Católica do Rio de Janeiro and Fundação Getúlio Vargas.