Binitha Babu is a digital marketing expert with over 11 years of experience in PPC, SEO, and performance advertising, encompassing various platforms such as Google, Amazon, Facebook, Instagram, YouTube, and LinkedIn. They have held notable positions, including Senior Search Optimiser at NetApp and Digital Marketing Manager at NetConnect Digital Agency, where they crafted effective marketing strategies, optimized ROI, and enhanced brand visibility. Currently, Binitha works as an Ads Performance Manager at Amazon, continuing to drive business growth through innovative digital marketing strategies. Binitha holds an MSc in Computer Communication from Bharathiar University and a Bachelor's degree in Computer Application from Hindustan College of Arts & Science.
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