Cara Dorfman

Cara Dorfman has extensive experience in market research and strategic insights within the media and entertainment industry. Currently serving as the Head of Market Research at Amazon, Cara previously held senior positions at ViacomCBS, including Sr. Director and Director of Marketing and Media Insights, and worked at Maru/Matchbox where roles included Director of Technology, Media & Entertainment and Sr. Research Manager. Cara's career in research began at Vision Critical and Viacom Media Networks, where various managerial positions were held. Cara holds dual Bachelor of Business Administration degrees in Marketing and Marketing and Communications from Emory University's Goizueta Business School, earned between 2006 and 2010.