Çayan Çetin is the Programmatic and Data Management Director at Arena Media TR, bringing 17 years of expertise in digital media, data management, and marketing technologies. They have specialized in 1st party data activation and have extensive experience with various technologies including DSP, DMP, and CDP. Previously, Çayan held significant roles at companies such as GroupM, Ping Digital, and Koc Holding, where they directed teams and developed data-driven marketing strategies. Currently, Çayan is pursuing a Bachelor of Business Administration in Tourism Management at Akdeniz University and an MBA in Marketing at The Wharton School.
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