Cecilia Yiu

Cecilia Yiu is a tech product leader at Amazon with over 10 years of experience in product development and strategy. They previously held roles such as CEO and co-founder of Fresh Start Inc, where they built a company that addressed user debt effectively, and served as a Senior Strategy Consultant at PwC. Earlier in their career, Cecilia worked as a Senior Research Executive at The Nielsen Company and a Planning Analyst at Brigham Young University-Hawaii, where they significantly improved departmental efficiencies. They earned a Bachelor's degree in Psychology from Brigham Young University - Hawaii and a Master's in Business Administration from Brigham Young University.