Cruis Xu is a seasoned professional specializing in global key account management, strategic planning, and digital/omnichannel capabilities within the FMCG, sports, fashion, and internet industries. With experience at adidas Group and Amazon, Cruis has held leadership roles including Head of Softline Seller Management at Amazon and Category Sales Director at adidas. Cruis previously contributed significantly to the adidas sales leadership team and was instrumental in managing key accounts and digital partnerships. Having earned a Bachelor of Engineering in Mechanical Engineering from Shanghai Jiao Tong University, Cruis demonstrates a strong entrepreneurial spirit and a commitment to innovative problem-solving.
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