Dana Sells is currently a UX Research and Content Strategy Manager at Amazon, where they lead research initiatives that enhance the development of AI technologies. Previously, Dana served as a Senior UX Researcher at Shopify, contributing to user experience strategies and mentoring a team of researchers. Their early career included roles such as a User Experience Researcher at Samsung Electronics and Media Relations Intern at the Canadian Opera Company. Dana holds a Master's degree in Digital Experience Innovation from the University of Waterloo, and has an H.BSc from the University of Toronto.
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