Daniel Méndez Morán is a Senior Marketing Manager Lifecycle at Amazon, currently focused on Alexa Customer Lifecycle Strategy to enhance growth, retention, and lifetime value across Europe. Previously, Daniel served as an Assistant Professor at Pompeu Fabra University, teaching on information and media in China, and as a writer for various publications, including the book "136: el plan de China en América Latina." Daniel's diverse experience includes roles in journalism, film production, and digital communications, along with a strong educational background in communication and Asian studies from prominent universities, including Peking University and Simon Fraser University.
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