Daniel Yao

Head Of SP Ads Bidding

Daniel Yao is an experienced technology leader with a strong background in applied science and machine learning. Currently serving as the Head of SP Ads Bidding at Amazon since October 2022, Daniel leads a cross-functional team focused on developing advanced bidding systems for Amazon’s Sponsored Products. Prior to Amazon, Daniel was a Senior Applied Science Manager at Amazon, overseeing applied science teams working on cutting-edge AI products. At Yelp, Daniel held several key positions, including Senior Director of Engineering for Applied Machine Learning, where leadership extended to a large team addressing complex machine learning challenges. Earlier in the career, Daniel worked as a High Frequency Trading Developer at XR Trading and a Quantitative Developer at Citadel Investment Group, focusing on trading systems and strategies. Daniel's academic background includes both a Master’s and a Bachelor’s degree in Electrical Engineering from the University of Illinois Urbana-Champaign, complemented by experiences as a teaching and research assistant.

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