Daniela Mena is a growth marketing leader currently at Amazon as the Principal B2B Growth Marketing Lead, previously holding roles at Shopify. With a background in demand generation and direct response marketing, Daniela has a proven track record of driving revenue growth and positive marketing ROI. At Scotiabank, Daniela managed digital marketing initiatives that optimized campaign performance and significantly reduced processing times through innovative solutions. Daniela is pursuing an International Bachelor of Business Administration in Digital Marketing Operations Management and Information Systems at the Schulich School of Business at York University.
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