Daniela Nova is a seasoned professional in category management and advanced analytics, boasting over 12 years of experience in the fast-moving consumer goods (FMCG) sector. At NielsenIQ, Daniela led a team delivering high-impact analytics solutions, focusing on marketing effectiveness and consumer behavior for major clients like Reckitt Benckiser. Currently, Daniela serves as the Head of Camera at Amazon, following key roles at Botany Group, where they managed significant supplier partnerships and developed data-driven category strategies. Daniela holds a degree in Industrial Engineering from Universidad de Los Andes and is furthering their education in executive business growth at Kellogg Executive Education.
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