Daniela Yu is a seasoned professional with over 12 years of experience in quantitative and qualitative research and analytics, specializing in marketing research and customer experience. Currently, they serve as a Principal Data Scientist at Amazon, where they apply a science-based, data-driven approach to enhance customer understanding throughout the entire journey. Previously, Daniela held various positions at Amazon, including Senior Analytics and Media Manager, and has also contributed to Gallup as a Marketplace Practice Research Manager. They earned a Bachelor's degree in Electrical and Electronics Engineering from Zhejiang University and a PhD in Business Administration and Management from the National University of Singapore.
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