Dayna Sargen

Dayna Sargen is the Global Head of Enterprise Marketing at Amazon Ads, where they oversee a diverse marketing team and develop go-to-market strategies to enhance the Amazon Ads brand. Previously, they held significant roles, including Director of Segmented Content at American Express and Brand Communications Director for The Economist, where they drove strategic marketing initiatives and managed multi-million dollar budgets. Dayna has also contributed to academic settings as an adjunct instructor at New York University, teaching integrated marketing. They earned an MBA in Marketing and Strategy from New York University and are currently pursuing a Bachelor of Arts in International Affairs and Spanish at Lafayette College.