Diego Parra is a digital marketer and growth strategist with extensive executive experience across multimillion-dollar global brands. Currently serving as the Head of Engagement for Amazon Prime Video, Diego has previously held roles such as Director of Growth Marketing at REEF and various leadership positions within Ariadna Communications Group and Wunderman. Known for driving innovative marketing campaigns and implementing process improvements, Diego has achieved significant results, including substantial increases in online revenue and client margin turnaround. Educated at Universidad de La Salle and Universidad de Los Andes, Diego holds a Bachelor of Arts in Economics and has specialized in Business Intelligence and Marketing Research.
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