Digish Parekh

Digish Parekh is an experienced professional in category management and brand leadership, currently serving as the Category Leader for Jewelry and Watches at Amazon since July 2016, where responsibilities include overseeing category growth and enhancing the customer buying journey. Previously, Digish held multiple managerial positions at Amazon, leading the Jewelry business and managing traffic and marketing for Amazon Fashion. Prior experience includes serving as Deputy General Manager at Airtel, where responsibilities encompassed brand management for the Mobile Internet and 4G business, and working at Britannia Industries Limited in various roles, including Brand Manager for Treat. Digish holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a Bachelor's degree in Instrumentation Engineering from the University of Mumbai.