Echo Yue YIN

Echo Yue YIN is a Global Marketing Leader with extensive experience in performance marketing and digital transformation. Currently, they serve as the Global Head of Digital Marketing for Amazon, where they lead strategies across social and display channels. Previously, Echo held key positions at Alibaba Group and THG, overseeing user growth and SEO initiatives across diverse markets. They began their career in journalism and PR before advancing into digital marketing roles. Echo holds a degree in International and Intercultural Communication from the University of Leeds.