Ed Lucraft is an experienced professional with 15 years in delivering exceptional user experiences and driving global user growth. Currently serving as the Head of Alexa+ Growth and Onboarding at Amazon, Ed leads product-led growth strategy and onboarding for the generative AI voice assistant. Prior to this role, Ed held various positions, including Head of Alexa User Engagement and Retention and CX & Digital Transformation Consultant at AKQA. Ed obtained a Bachelor of Science in Industrial and Product Design with First Class Honours from the University of Sussex and has pursued additional education at various institutions in design thinking and product marketing.
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