Emma Hasselaar is a design strategy leader with over 10 years of agency experience, specializing in helping Fortune 500 companies achieve market leadership. Trained as an Industrial Designer and experienced in design strategy, they have successfully created and launched innovative products, services, and brand strategies. Emma has worked with multidisciplinary teams across various industries, including healthcare and consumer electronics, and currently serves as a Senior Design Strategist at Amazon, focusing on human-centered GenAI experiences. They have a diverse educational background, including a Master's degree in Strategic Product Design from Delft University of Technology.
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