Eric Choi

Eric Choi possesses extensive experience in app store optimization (ASO) and product marketing across various companies in the gaming and technology sectors. Eric held roles at Jam City, where responsibilities included the development and management of ASO strategies for major mobile games such as Disney Emoji Blitz and Harry Potter: Hogwarts Mystery. Prior to this, Eric worked at NBCUniversal Media, LLC, focusing on ASO and market research for titles like Despicable Me: Minion Rush. Eric's background includes critical positions at Amazon, where responsibilities encompassed marketing and ASO for Amazon Music, as well as vendor management and merchandising for strategic software brands. Eric's earlier experiences include contributing to strategy and operations at GENTLE MONSTER and digital marketing roles at LePrix. Educational background includes a Bachelor of Science in Business Administration with a concentration in Marketing from Georgetown University.