Ethan S. is a Product Marketing Manager II at Amazon, focusing on CRM and outbound marketing for Alexa and the newly launched Alexa+. They drive growth and engagement by managing key onboarding and outbound channel activations, collaborating across teams to highlight Alexa's capabilities. With extensive experience in online marketing, CRM, and social media, Ethan has successfully led high-impact projects across Europe and international markets. They hold certifications from Google, Braze, and Sprinklr, demonstrating a data-driven and strategic approach to customer experiences. Previously, Ethan has worked at various organizations, including Pizza Hut and Krispy Kreme, where they held roles in customer service and team leadership.
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