Etienne Fang is a user research leader at Amazon, specializing in generative AI and inclusive research. With over 20 years of experience, Etienne has transformed research organizations into strategic partners, focusing on creating inclusive product experiences. They currently lead a team of UX researchers at Amazon, dedicated to developing a generative AI experience for Alexa. Previously, they served as a Principal Research Strategist across various roles at Amazon and led loyalty research at Uber. Etienne is also the founder of a non-profit organization promoting female empowerment and serves on the national board of Playworks as a Diversity, Equity, and Inclusion liaison.
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