Fanyi Bao is a seasoned analytics professional with over 8 years of expertise in marketing analytics across e-commerce, retail, and technology. At Amazon Ads, Fanyi leads the Beauty Insights vertical, providing analytics consulting to top CPG advertisers such as P&G and Unilever. Previously, Fanyi held roles at Publicis and Leapfrog Brands, where they specialized in incrementality, measurement, and audience insights, significantly contributing to marketing strategies for companies like Kraft Heinz. Fanyi is currently pursuing multiple advanced degrees, including an MS in Integrated Marketing and a Master's in Marketing Analytics, further enhancing their expertise in the field.
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