Fernanda Lopez is an Innovation Marketing Specialist at BRF with over eight years of experience in branding, planning, and executing 360° campaigns, as well as managing innovation projects. Their professional journey includes roles at Ferrero and Hypera, where they developed skills in branding and communications. Fernanda holds a degree in Social Communication with an emphasis on Advertising and Marketing from Escola Superior de Propaganda e Marketing and a Master’s in Brand Management from BSP - Business School São Paulo. Additionally, they have pursued specialization courses at prestigious institutions including the University of California and Fundação Getulio Vargas.