Florencia Rapis has extensive experience in brand partnerships and marketing within the entertainment industry. Currently, at Amazon since May 2020, Florencia holds positions related to global brand partnerships and product integration for Amazon MGM Studios and Prime Video. Prior experience includes a tenure at Netflix from April 2015 to May 2020, where Florencia advanced from Manager of Content Marketing to Head of CE Partnerships, leading significant promotions and partnerships across multiple regions. Florencia also worked as a Digital Media Planner at Neo@Ogilvy, managing substantial media plans and campaigns. Florencia holds a BA in Mass Communications and Italian Studies from UCLA and studied at the Alma Mater Studiorum – Università di Bologna.