Florencia Solari is a Creative Technologist currently working at Amazon in the Brand Innovation Lab since November 2024, focusing on elevating advertising expectations. Prior experience includes a freelance role as a Multimedia Designer from 2007 to 2013, where Florencia produced graphic assets and content for both digital and physical media. Florencia has been a Creative Technologist and Consultant at xochiworld since April 2016, providing boutique consultancy and development services to global brands and enhancing user engagement through interactive experiences. Florencia contributed to Mercado Libre from July 2014 to June 2019 as a Software Developer in the APICore Features department, optimizing critical APIs for the largest e-commerce platform in Latin America. Additionally, Florencia worked at Ulta Beauty as a Software QA Analyst and Full Stack Developer from June 2019 to August 2020.
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