Francesca Picchi is a global advertising and marketing senior executive with over 25 years of experience in media strategy and digital transformation. Currently serving as the Head of AdTech Sales for Latam at Amazon, they previously held key roles at companies such as Facebook, Mercado Livre, and Unilever. Francesca has a proven track record of driving revenue growth, leading omnichannel strategies, and managing C-level partnerships across various international markets. Their expertise includes executive stakeholder management, programmatic media, and agency collaboration.
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