Garfield Smith

Garfield Smith is a strategic marketing executive with over 15 years of experience in brand-building and revenue growth strategies. Currently serving as Principal, Product Marketing Manager at Amazon, Garfield leads the marketing strategy for Fire TV Channels, focusing on user and partner engagement. Previously, Garfield founded Principles Strategy, a consulting firm that developed customer growth strategies for healthcare agencies. With a strong background in B2B and B2C marketing across various industries, Garfield has held senior positions at IDEMIA, where impactful go-to-market strategies resulted in significant revenue growth and customer acquisition. Garfield is pursuing a B.A. in Political Science from Colgate University and an M.B.A. in Marketing and Finance from Northwestern University's Kellogg School of Management.