George Breddy is currently the Vertical Lead for Commercial Sales at Amazon Business, where they oversee business products and services as well as financial services in the UK. They introduced Amazon Business in the UK, catering to the procurement needs of various businesses. Previously, George held several roles at Amazon, including Sr. Sales Manager for Europe and Team Lead - Account Manager. Prior to Amazon, they worked as a Business Development Executive and Strategic Account Manager at NFON AG, focusing on growth and efficiency in key partnerships. George earned a Bachelor of Arts in Business Studies from the University of Liverpool.
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