George Pay

George Pay is an experienced digital marketing professional currently serving as a Senior Digital Marketing Manager for Blink at Amazon since August 2025. Prior to this role, George was a Paid Media Manager & Team Lead at Stokke, overseeing multi-million media budgets, and at Pandora, where George led initiatives that resulted in a 400% average increase in online sales efficiency. Previous experience includes a position as Global Digital Media & Analytics Manager at Carlsberg Group, where George coordinated digital marketing performance and trained global teams, as well as roles at Anthill, COBOD International, and Superdrug. George's educational background includes an MA in International Business Communication from Copenhagen Business School and a Bachelor's degree in Public and Business Administration from UCL. George has also honed skills through a marketing internship at Google.