Irene Ballesteros is a Senior Campaign & Creative Manager at Amazon Advertising, where they develop holistic creative strategies and analyze campaigns to optimize performance. Previously, they held roles as a Digital Media Planner at Yslandia and a Campaign & Creative Manager at Amazon, managing key accounts and leading innovative campaigns. Irene has a Master’s degree in Digital Strategy and Creativity from Universitat Autònoma de Barcelona, along with degrees in Advertising and Public Relations from Universidad Rey Juan Carlos and Business Communication Skills from City College of San Francisco. They also have expertise in audience insights and creative management across various media platforms.
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