Irina Rivers

Irina Rivers is a global social and brand marketing leader currently serving as a Senior Social Brand Strategist for Prime Marketing at Amazon. Previously, Rivers held significant roles at Meta, where they led strategic planning for the Instagram North America and Facebook App, achieving notable increases in brand consideration and user engagement. Prior experience includes directing organic social strategies at MediaCom and driving paid social campaigns at Mindshare, where they significantly boosted brand awareness for clients. Rivers holds a Master’s degree in Integrated Marketing from New York University and a Bachelor’s degree in Communications and International Studies from the University at Buffalo.