Ivan Chen

Ivan Chen is a seasoned professional currently serving as a Sr. Media Data Manager at Amazon, with a rich background in marketing analytics and data management. Previously, they held the role of Associate Director at IPG Mediabrands, where they developed advanced performance frameworks and optimized marketing effectiveness. Ivan's experience also includes positions at BOLD Worldwide and Mindshare, focusing on strategy and analytics. They earned a Bachelor of Arts in Journalism from Beijing Foreign Studies University and a Master of Science in Marketing Analytics from the University of Rochester - Simon Business School, in addition to participating in a Business/Marketing exchange program at the University of California, Berkeley.