Jaap Elekan is currently the Head of Brand Reputation Strategy & Corporate Responsibility at Amazon, focusing on delivering impactful growth for customers and brands through strategic vision and execution support. With extensive experience in e-commerce and commercial leadership, they have held multiple leadership roles at Amazon, including overseeing retail and business intelligence for EU emerging markets. Jaap previously worked as a Manager at Dutch Lions Capital Group and as a Customer Development Manager at Colgate-Palmolive, demonstrating expertise in business operations and customer development. Jaap holds two Master of Business Administration degrees in International Business from Gardner-Webb University, both with a perfect GPA of 4.0.
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