Jamie Allard is an experienced digital marketing professional with a strong background in digital strategy and ad technology. Notable roles include Head of Digital Development & Innovation at Blue 449, where Jamie led digital strategy across major accounts, and Group Digital Strategy Director, achieving significant milestones such as enhancing KFC's mobile marketing strategy through innovative footfall measurement technology. Prior to these positions, Jamie served as Vice President at Zenith, focusing on collaboration and adopting media tools, and held multiple roles at Mindshare, where Jamie's work contributed to a Cannes Gold Lion win. Jamie's educational background includes a BA (Hons) in Advertising and Marketing Communications from Bournemouth University. Currently, Jamie is enhancing the adoption of Amazon AdTech as Principal in EU-UK AdTech.
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