Jaye Tan

Jaye Tan is a seasoned professional in digital marketing and programmatic advertising, with a notable career spanning multiple leading companies. At TikTok, Jaye held the position of Channel Partnerships Manager, focusing on new business development and revenue growth with major agencies. Prior experience includes serving as a Client Advisory Manager and Manager of Campaign Management at Matterkind, leading programmatic initiatives for key clients across APAC. Jaye began a career at Google as part of the DIGITIZE Program, gaining extensive training in various digital marketing disciplines, and worked closely with media planning at Carat. Presently, Jaye serves as an Account Executive at Amazon Ads, managing the CN2MENA business. Jaye holds a Bachelor's degree in Finance from Loyola University Maryland and another in Banking & Finance from Nanyang Technological University, complemented by participation in the NTU University Scholars Programme.