Jeff Akavan is a data-driven digital marketing leader with over 17 years of experience at renowned companies such as Amazon, American Express, and JP Morgan. They have managed multimillion-dollar budgets and proven strategies in demand generation, channel strategy, and analytics. Currently, Jeff serves as the Head of Omnichannel Marketing at Amazon and teaches digital marketing and data analytics as an adjunct professor at the University of Wisconsin-Madison. Jeff's past roles include directing digital marketing initiatives at PIMCO and leading acquisition marketing at Booker Software, while also establishing innovative programs at American Express. They hold a Bachelor of Arts in Psychology from Binghamton University and are pursuing a Master of Science in Integrated Marketing from New York University.
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