Jennifer Rusche

Jennifer Rusche is a strategic leader with over 15 years of experience in e-commerce and retail, specializing in buying, category management, and business development across fashion, lifestyle, and consumer goods. They have held significant roles at organizations such as Amazon, where they currently serve as Head of Vendor Management for New Vendors, and previously led merchandising strategy at Birkenstock Group B.V. & Co. KG. At Zalando SE, they were instrumental in defining brand strategies and managing large international brand portfolios. Jennifer began their career at engelhorn, where they developed foundational skills in trade and commerce.