Jim Maddock

Jim Maddock is a marketing strategy and CRM specialist, currently serving as a Senior Marketing Strategy Manager at ServiceNow. With an extensive background that includes roles at Etihad Airways, BT, and Aviva, Jim has focused on delivering impactful campaigns through improved processes and audience engagement strategies. Before transitioning into marketing, Jim was a musician signed to Warner Music, gaining valuable insights into audience dynamics. Jim's expertise spans technology, media, financial services, and travel, where they have successfully shaped GTM plans and enhanced operational efficiencies across diverse markets.