Jocelyn Xiao currently serves as the Head of Home & Living Category at Amazon Ads CN since November 2025. Before this position, Jocelyn held various leadership roles at TikTok from March 2019 to July 2025, including US TikTok Shop Partner Lead and Head of the Pre-owned Luxury Category, where a successful go-to-market strategy was developed, and a creator-partnership model was introduced, greatly enhancing engagement and revenue. Previous experience includes leading efforts as Head of Health Category at New Beginnings Global in late 2025, as well as pivotal roles in senior product marketing at Tencent and marketing management at Firstrade Securities and ViewTrade Holding, focusing on expanding into the Chinese market and executing comprehensive acquisition strategies. Educational background includes studies at the University of Florida and the University of Hong Kong.
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