John Yanni

John Yanni is a seasoned professional in ad measurement, analytics, and insights. They have held positions such as Partner in Decision Sciences at IPG Mediabrands and Director of Ad Sales Research at Viacom. Previously, Yanni served as Director of Advertising Insights & Analytics at Hearst and Research Director at Warner Bros. Discovery. Currently, they are a Senior Measurement Partner at Amazon and also the VP of Measurement for Marketers at the Association of National Advertisers. In addition to their extensive industry experience, Yanni is pursuing a PhD in Strategic Management at Drexel University, along with degrees in Psychology, Business from Penn State University, and an MBA from the University of Scranton.