Karen Craig is currently the Global Measurement Lead at Amazon Ads, a position they have held since 2022. Previously, they served as Effectiveness Director at Manning Gottlieb OMD from 2019 to 2022 and as Insight Lead at the Financial Conduct Authority from 2014 to 2020, where they led the PPI Deadline Campaign. Earlier in their career, Karen worked as a Management Consultant at PwC UK in 2013-2014 and gained experience as an Assistant Economist at the Department of Enterprise, Trade and Investment in 2012. They hold a Bachelor of Arts in Economics from the University of Durham, completed in 2013.
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