Kathrin Wilfert is a Senior Partner Marketing Manager for Alexa Automotive at Amazon, a role they have held since 2021. Previously, they served as a Senior Campaign and Creative Manager within the automotive and financial services sector at Amazon, managing key accounts such as BMW and Audi. Kathrin has extensive experience in brand management and business development, having held various positions at Serviceplan Group and MediaMarktSaturn, where they led strategic projects and campaigns. They earned a Master of Science in Marketing Management from Steinbeis-Hochschule-Berlin and a Bachelor of Arts in Medienmanagement from Mediadesign Hochschule.
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