Keith Ford is a UX Lead at Amazon with nearly two decades of experience in e-commerce and logistics for both B2C and B2B sectors. They have successfully spearheaded strategic design initiatives for major global products, contributing to the launch of Amazon Business and enhancing the company's checkout processes. Previously, Keith held positions ranging from Web Developer at Pugster.com to Senior Manager of Web Design at Newegg.com, where they implemented design practices that significantly improved customer experience. They are currently focused on optimizing employee journeys at Amazon while continuing to build and mentor design teams.
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