Kenichi Mori is a Senior Product Marketing Manager in the Japan Payment Product team at Amazon, where they lead Acquisition Marketing for Amazon Mastercard and oversee strategies that integrate local dynamics with global brand frameworks. With over 15 years of experience in marketing and business development, Kenichi has a history of driving growth through data-driven strategies and customer engagement across various industries. Their career began at IMJ in 2006, progressing to leadership roles, and they later contributed to marketing efforts at Recruit Marketing Partners before joining Amazon in 2018. Kenichi's expertise includes strategic leadership, advanced analytics, and cross-border collaboration, making them a proactive and customer-focused leader in the field.
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