Lilly Balcheva

Lilly Balcheva is a Senior Product & Customer Insights Manager at Amazon, where they lead customer experience strategy for the EU. With over a decade of experience in research and insights across global agencies and client-side roles, Lilly has a proven ability to leverage new technologies and AI to provide valuable business insights. They previously held positions at Kantar Millward Brown, Reach plc, and Hall & Partners, where they managed extensive research projects and cultivated strong client relationships. Lilly's academic background includes a Mini MBA in Marketing, a BSc in Communication and Media Studies from Brunel University, and an MSc in International Management from King's College London.