Lucas Lyra is an accomplished professional with over nine years of experience in marketing management and strategic planning. Currently, they serve as the CEO and Founder of Infomedics, an initiative aimed at improving healthcare education in Brazil. Lucas has held various roles, including Senior Product Pricing Manager at Amazon and Chief Marketing Officer at Varstation, where they successfully led marketing strategies that significantly boosted revenue and market presence. They obtained an MBA from IESE Business School in 2022 and have completed graduate studies in Business and People Management and Consumer Behavior.
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