Lucia Lavin has a diverse background in brand management and marketing, with experience spanning several notable companies. At Grupo Bimbo, from November 2013 to July 2015, Lucia executed innovative strategies to navigate government regulations and developed seasonal products. Subsequently, at ACH Foods México® as Assistant Brand Manager for Miel Karo and Sr. Capullo, Lucia conducted data analyses, identified growth opportunities, and won a High Performance Team Award for a product re-launch campaign. At Coty, Lucia managed brands such as Wella & Clairol and Adidas, focusing on strategy and market execution. Lucia's recent role at Amazon, from September 2021 to January 2024, included positions as Senior Category Manager and Senior Program Manager. Educational achievements include an MBA from ESADE Business School and a degree in Marketing from Universidad Iberoamericana.
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