Lucy Elvin is the Director of Scaled Marketing & Analytics for Prime Video EMEA, a role they began in 2023 after serving as Senior Manager in the same department. Previously, Lucy held various marketing leadership positions at Amazon, focusing on owned and operated marketing strategies. Their earlier career includes experience at Procter & Gamble as a brand manager and market strategist, alongside a research associate position at Cardiff University. Lucy holds a BSc and an MSc in Psychology from the University of Warwick.
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