Lydia Matta is currently a Public Relations Communications Lead at Amazon Egypt, where they develop strategic PR communication plans and lead influencer campaigns to enhance the company's brand engagement. Previously, they held roles such as Senior Brand Manager at Qualifications Development Bank and Assistant Brand Manager at Misr El Kheir Foundation. Lydia also managed marketing and communications for Tazkarti during the African Cup of Nations. They earned a Bachelor of Arts in Integrated Marketing Communication from The American University in Cairo and have a Makeup Artistry Certificate from Paramita Academy.
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